Tuesday, 21 October 2014

Why Oscar de la Renta was an F***ing genius

This morning the world woke up to the sad news that 82-year-old Oscar de la Renta had passed away. Now many people may or may not register his passing, some may throw out an RIP or two on social media. Life goes on. 
I cried when I found out.
The world has lost a genius.

Oscar (and no, I did not know him personally but I have admired and loved his designs most of my life so I feel I can call him by his first name) was a marketing genius as well as an awesome fashion designer.

He understood women and that was his genius.
He made women look and feel beautiful and that also was his genius.

For decades, he [always] gave women what they needed to be beautiful – he designed fairy tale princess gowns that swept the floor in vivid red or gold and crafted in lace, silk, velvet, satin and chiffon, feathers and sequins. And his little black cocktail dresses!  All those ruffles and silk, and always so feminine and floaty.

He dressed Jackie Kennedy, Nancy Reagan, Laura Bush, Hillary Clinton, Michelle Obama, Oprah Winfrey, Audrey Hepburn, Cameron Diaz, Nicole Kidman, Penelope Cruz and Sandra Bullock, to name just a few of his massive fan base.

Oscar was immortalised during Miranda Priestley’s (Devil Wears Prada) speech on the cerulean blue jumper and also when Carrie (Sex In the City) wears an Oscar de la Renta dress to the Metropolitan Opening. Of course, Sarah Jessica Parker is one of Oscar’s biggest fans both on and off screen and the black and white gown with his name splashed across the back is a testament of her love for the designer.

Just last month, Amal Alamuddin, Clooney’s bride wore an amazingly beautiful Oscar de la Renta wedding gown. It was one of his best ever wedding gowns, although sadly his last.

Oscar got women. Genius!

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