Hope, the word and
the emotion, is such an inherent part of our way of thinking and being that we
rarely notice how much of our behaviour and actions are based on it. Just for
fun, record how many times in one day, you have hoped, were hopeful, lived in
hope, and used the word hope in your thoughts and in conversation.
On opening our eyes
in the morning, our first lucid thought is about hope: ‘hope it’s going to be a
great day’; hope it won’t rain’; hope there is not too much traffic on the way
to work’; and hope continues to show up throughout the day: It permeates and
transcends all aspects of our life…..from hoping for a better life, to getting
better, to hoping for the one, more money, better job, new car, and on and on.
This is because
hope is intrinsic to our basic survival instinct and is fundamental to
surviving anything. We don’t have to learn to have hope or to be hopeful; we just
know how to hope, instinctively. When all else fails, there is always hope.
As humans we do
hope very well.
Hope fulfils our
need for instant gratification. When we feel down, some small incident, random
thought or word, gives us hope that things may turn around, and in a split second
our mood lifts and we are able to look forward with hope and make plans that
hopefully things will work out.
In
business, hope is a
natural sales and marketing tool. Let’s face it, when we are pitching our
products and services to potential clients, we are for all intents and purposes
selling hope. People want and will buy hope. They may not necessarily want
solutions – but rather they buy into the hope that something can be done to
solve their problems/issues/pain. Consider the first time Obama was elected US
president; the campaign that won him the US presidency, was based on “Hope and
Change “.
Yes, hope sells.
Why do we jump head
first into business deals relationships, partnerships, friendships that we know
are illogical or improbable?
Well, when someone
sells us hope or gives us hope, no matter how illogical or improbable the end
result is or that we may end up getting hurt or losing lots of money, most of
us will jump, eyes wide open, on to that band wagon.
We don’t question
hope, we just do.
Hope also relives
us of accountability, while giving us the illusion that we are in control of a
situation. It provides us a way out when things don’t work out as we hoped that
they would. More often than not, we place
the onus, on the person or thing, we have pinned our hopes on.
The thing about
hope is that it gives birth to other emotions like trust and faith, two very close
cousins of hope. For example, we put our trust in someone or something, hoping
for the best, and we have faith that things will hopefully work out.
Hope is a fundamental and necessary gateway to our other
emotions:
Trust: the sum of Hope + Desire/Need.
We trust in something or someone when we are hoping they/it will give us what
we desire/need.
Certainty: hope on steroids;
Prayer: a litany of hope;
Inspiration: Hope + Creativity compel us to
change our circumstances and ourselves;
Hope is a pure and a very powerful emotion,
one that we create effortlessly; yet paradoxically it can also be toxic when
hope is false or unrealistic. Devoid of hope, we open the floodgates to
despair, helplessness and anguish.
As a mechanism that
allows us to replace fear and anguish with courage and determination. Hope also
allows us to reset our expectations and face our tomorrows with a degree of
optimism, regardless of how grim and terrible our circumstances are today.
Luciana Cousin- July 2013
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